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Content Marketing as an SEO Strategy

  • by Philippe Bodart
  • 3 months ago

How Content Marketing and SEO fit together

In fact, content marketing and SEO converge smoothly. Technical specifications from SEO are implement in our content marketing campaign, ensuring its success. That success translates to both fields, bringing websites not only a higher rank, but also new traffic, higher engagement and a conversion rate boost. SEO can’t work without content. It needs keywords, words and articles. Content marketing supplies that, bearing in mind the requirements first established by SEO. Think of content marketing as a practical application of SEO in the form of content. SEO is based on keywords. SEO experts dedicate a lot of time to researching and utilizing keywords. But how can they apply these keywords? Stuffing websites with keywords doesn’t lead anywhere; search engines are perfectly aware of these tactics and often punish sites that do so. The safest solution is content marketing. Content marketing means producing content which is written for humans to enjoy but also targeting particular keywords. SEO needs backlinks. One of the most powerful SEO tactics is link building. Having a high-authority website or portal include a link to your site is a huge boost.

SEO and Content Marketing overlap

SEO and content marketing are distinguished from one another in several critical areas. And while they have points of differentiation, you still can’t separate the two entirely. Rather than chase down every point of difference between the two, I want to point out this elemental contrast: SEO is narrower, and more technical. Content marketing is broader and more holistic. This is the way in which the two converge:

  • The way to apply SEO in a broader way is to channel its specific technical endeavors into content marketing.
  • Conversely, the only way to ensure the success of content marketing is to apply SEO techniques in its implementation.

SEO requires content. Content Marketing is content per definition

There is no such thing as SEO without content. You need words, articles, substance, keywords, verbiage. I wince whenever I have to say it, because it’s so cliche, but it’s true: Content is king. And what is content marketing all about? It’s about content. The practical application of SEO (content) is the very substance of content marketing.

SEO needs keywords. Content marketing means using relevant keywords for the business

No one would argue that a fundamental component of SEO is keywords — researching them, utilizing them, and tracking your ranking of them in the SERPs. The only way you can use your keywords is to be employing them strategically throughout your content. Content marketing consists of top-notch content, written for humans, and using the keywords that you’re targeting. Obviously, Google will nail you if you insist on stuffing your pages with keywords and over optimizing. But when SEO and content marketing do what they’re supposed to do — work in sweet harmony together — you’ll be fine.

SEOs dreams about linkbacks. This SEO dream can only come true if you’re unleashing stellar content through content marketing. You can build links by contracting with a link building agencies. Some are reputable, some not so much. But the best way to build links is by publishing killer content, and letting the masses link back to it. This is the real way to continual SEO success. If you want this important component of SEO, you’ve got to have the indispensable element of content marketing.

SEO requires consistent output. So does content marketing.

Google likes fresh content, and they have for a long time. If you know SEO, you know that fresh content gets rapidly indexed, and registers higher in the SERPs than older low-value content. When this fresh content appears on a site with historic authority, you can be sure that it’s going to have a SERP boost. Good SEO, then, means consistent output of content. Consistent output means that you’re doing content marketing, and you’re doing it right. There isn’t any way around it. Content marketing is an active verb, with ongoing action. You don’t just do it, and then stop. You do it, and keep doing it. And on and on.

Content marketing and SEO converge again.

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