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- PostedApril 3, 2018
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Fond of buying trending apparels, beauty product, and all daily essentials online? You might have reached a right place to fulfill your shopping aspirations if you can find a shopping app on a screen of your handy device
Right now there is a paradigm shift happening in web design. It’s gaining traction, but it’s going to take the leadership of designers and developers some effort to nudge the rest of the web in the right direction. What direction is that?
Few industries can boast such a bright future, which makes looking forward to what’s next in the world of ecommerce all the more exciting. Today, we’ll be taking a look at seven of the most significant and potentially disruptive ecommerce trends that ...
For increased web traffic, a growth in leads ... service and the same can be witnessed in content marketing. A 2015 report by BI Intelligence shows how messaging platforms have caught up to social media in usage. More than 2.4 billion people combined ...
The Californian chose this marketplace because “it was a ready-to-go storefront that didn’t require setting up a costly website, or working out such things as payment, shipping and marketing ... that any successful start-up will need to reach ...
Most, if not all business coaches and mentors are strongly recommending digital marketing to their clients, as a way of bringing in a flow of new leads - but sadly, few clients are succeeding – much to the dismay of their coaches and mentors.
Google’s ranking algorithms have changed dramatically over the years, much to the distress of SEO experts who watched the websites they had successfully ‘cheated’ to the top, go plummeting down to oblivion.
People have been asking us for “Messenger-on-website” functionality for a while. Today, we’re proud to say that we are supporting the Customer Chat plugin in our dashboard the moment Facebook officially announces this feature. This means that our users can take advantage of this function out-of-the-box!
Personal branding is a great way to increase your digital footprint and extend the limits of your business in the marketplace. Branding is not limited to your businesses identity and services but should be viewed as an interactional strategy to start and ...
You will be pleased to know that WordPress powers Walt Disney Co., the LinkedIn blog, and BBC America's multisite. Despite the advantages wp has, there are still some shortcomings we should say about: since WordPress is easy to use, it limits the ability ...
Are we entering the golden age of content marketing? Well, it depends on whom you ask ... TED Talks have been discussing the evolution of technology away from screens for years, and it’s definitely happening. We can thank the Internet of Things ...
Search engine optimization (SEO), a specific type of marketing that focuses on enhancing a website’s visibility in organic search results, can provide remarkable results when done effectively. Since it improves a website’s ranking, it increases awareness in major search engines, and this, in turn, then drives more website traffic. Assuming you’ve taken steps to optimize your website for regular searches from desktops and laptops, it may now be time to turn your attention to mobile optimization. While, of course, many...
Advantages of Custom Website development versus using open source CMS systems like Wordpress, Joomla, Concrete5 or Drupal
Last week, thousands of marketers from all over the world descended on the Rock N’ Roll capital of the world, Cleveland, OH, for the seventh annual Content Marketing World Conference ... adidas’ Frank Thomas, the digital world is so complex and ...
Presentations are long overdue for a rethink. They’re painful to pull together, don’t work well with web content, aren’t mobile friendly, and become instantly stale. We suffer through them because they serve a fundamental need on our teams — to ...
Thankfully, today there are plenty of digital ways of getting your message across through digital marketing. Here you have useful tips that are worth trying ... are based and created according to some trends and events at the moment; it is then for this ...
Simplicity is often the best answer in web design. Keep simple goals in mind when designing pages on your website.
If you’re like most, your website is the cornerstone of your business marketing. Because of this, your content management system (CMS) may come with a high price tag. But, do you have to pay as much as you think? Most companies go into business with zero ...
Unless you have coding and design skills, partner with a firm that specializes in creating professional websites. Don't forget SEO. Search engine optimization (SEO) makes it easy for customers to find your website.
Ecommerce platforms offer plenty of functionality but consistently fail at content management. If you work for any major brand or retailer, you might have heard your ecommerce vendor pitching content ...
Marketing is the very essence of being able to sell to a customer. Without marketing, product creators and service providers would have a really hard time getting any recognition for their work, not to mention a lot less money for it. It is very important ...
Becoming a successful blogger takes a lot of work. You need to create a website, come up with unique ideas, produce high-quality content regularly, and publish it so that your audience can find and engage with it. If you ask any blogger, theyll tell you that this is no simple feat.
"In order to stay relevant, brands will need to evolve their experiences and rules of customer engagement." The updates also let brands improve upon their customer care offerings on Messenger. With the new handover protocol, businesses can easily move ...
These days, there is a lot of chatter about talking – and it’s not that surprising considering the forays in AI, machine learning and natural language processing have made interactions with technology more conversational, more human. Bots are now ...
CMS is short for Content Management System – and it’s easy to understand why many novices find the term confusing. Broken down, it sounds like a specialized tool, something you might use to store and organize materials before putting them online or saving reference materials.
Register Now » While enterprise chatbots have been on center stage for quite some time, a new wave of AI-assisted services is being introduced, changing the way we communicate, undertake tasks, work, and browse the internet, among other things.
We're more than halfway through 2017. I know that sounds almost impossible because the year has flown by so far. (My youngest daughter just became a 1-year-old. I feel like I just blinked, and now she's taking steps to keep up with her sister. When did ...
Entrepreneur, business advisor and online-marketing professional. The possibilities available to brands that have built a unique messaging experience with bots are breathtaking in terms of results. Big brands have leveraged launches, contests, and much ...
To find out what goes into a successful Facebook post, I spoke with Hootsuite’s social media marketing specialist ... For more expert writing tips, read our post 7 Key Strategies to Write Clickable Content for Every Social Network.
For a long time, marketing could ... having a strong social media presence is absolutely crucial. If you’re ready to attract new business and take your company to the next level, then follow these essential social media tips for small businesses.
To thrive in an increasingly technology-dominated world, marketing organizations need to adopt a unique set of traits that are helping the world's top digital companies dominate the competition—traits we call their "Digital DNA." These traits should be ...
For decades, business owners and marketers alike relied on various medium to get their message across their preferred audience. However, when it comes to the capability of telling compelling stories that resonate across different niche, nothing can beat content marketing.As a process, content marketing involves creating high-quality materials such as blogs, articles, videos, infographics, and emails that aim to educate, entertain, and inform the buyers. While it shares the same end goal as traditional marketing i.e. achieve higher quality leads and sales, the way content marketing draw attention and establishes a genuine relationship with the audience is what truly sets it apart from the scene.Nowadays, people are becoming more hostile towards aggressive marketing aka in-your-face sales tactics. In response to this changing mindset of the market, smart marketers use content marketing to approach their target audience in a subtler way – by giving them content that can help them create informed a purchase decision. This ensures that their customer’s needs are met, while at the same time placing the brand as a reliable and trustworthy business that customers would love to have business with in the long run.This inherent nature of content marketing pretty much explains why it’s still relevant this 2017 and in the years to come. But if you want a more detailed explanation, check the infographic provided by our peers from Harris Myers.
The CEO of a major Canadian social media management firm has been there ... I think that we're seeing that there's so much better benefit in business in having diversity and inclusion at the table, and so I think there's some positive change underway ...
While maintaining your focus when selecting and building a tech stack can be difficult, these four simple tips can help you stay between the lines and ensure you wind up with a tech stack that truly benefits your company and marketing efforts.
With world-class features and an extravagant UI, HTML has acquired a web presence that is hard to get replaced.
Here’s how I sum up this year: We gave a single phrase explanation to all our design and development fads (cough User-Experience cough) and have now arrived at a point where almost every design looks the same as the one before it.
Web designing has been shifted to a new level in recent past. Web designing trends are changing rapidly.
The mobile industry is expanding at lightning speed. In fact, new devices are being evolved every now and then.
Over the years, we've tried everything from Wordpress, Drupal, Squarespace, custom development app and we came all the way back to a Static approach. There's been quite a groundswell of belief over the past couple of years, we've been doing it all wrong. We've been making servers do all sorts of stuff they shouldn't be doing.
Until recently the answer to that question would have been almost everybody. Now the answer to that question is almost nobody. Why is that?
£1.73 billion ($2.6 billion) is the cost that retailers have to pay for websites that have a slow loading speed 94% of the first impressions are based on the design 88% of the users abandon the website if they render a bad experience
For the eCommerce industry, 2015 was a great year. E-commerce sales worldwide grew from $1.3 trillion in 2014 to $1.4 trillion in 2015. And, it is expected that retail commerce sales is going to be even better in 2016. In fact, according to an online report, “e-commerce sales will boost by 50 percent this year.”
The current web is a mess. Every week we go to Hackernews and follow a broken link. Not long ago 12 million Drupal sites were infected with malware. 79% of all Wordpress sites are vulnerable to known exploits.
Every website, be it an eCommerce website or a normal blogging site, everyone needs to know what is happening around them so as to match pace in this competitive world.
You might have heard about the application re-skinning. App re-skinning is a beautiful art that helps drive a good profit as it reduces the development cost to just half while reducing the efforts to 50 percent. It is basically about completely revamping the visual appearance of an application without tinkering its code.
Mobile application usage is incessantly elevating with the increasing craze for smart devices, which can be compounded to their fabulous features and benefits.
Well, we all are aware of the fact that there was a time when communicating with people at a long distance always ended depending mainly upon the telephonic sessions by accessing a proper location to access signals properly. But all these constaints have changed now since an advent of the new digitized age where high end computers and cellular phones are on the rise.
Selling stuff online isn't an easy job. You need to invest a good amount of time, money and efforts into making your products and services reach a wider group of targeted audience. If you're thinking about selling something online, a well-defined, eye-catchy website should top your list of priorities.
Everything has a user-experience: may it be a drive in Porsche, may it be using iOS 9 on your iPhone, or may it be using a website. As a UX designer, the challenge you face is to provide the best UX and least hindrance as possible for the user. UX design (UXD) involves a lot of research to understand the user and how they behave on the website.
Trend 1: Unique Way of Using the Grid Curious Space’s website is a great example of adding a pinch of organic freedom to an ordered grid layout. You’ll quickly notice the photos of this website stacked on top of each other. Stacking them isn’t a problem, as when a user rolls over on an image, the Z-index of the selected image shifts, so it is pushed to the top of the pile of phot
People won’t buy from a site that they can’t trust. Plain and simple. When a website is devoid of accepted trust elements, you will have fewer converting customers.
However, many e-commerce companies are still skeptical of responsive design as a solution to the multi-screen problem. They are concerned with how responsive design will affect the customer experience and overall website metrics.
As Google continues to get better at connecting related search queries, long, in-depth content will become more of a trend. Educating the target audience will now become the top selling point of many brands from whatever industry they are in.
Each year Hubspot is coming out with a very valuable report on the trends of Inbound Marketing for the coming year. What are the trends and what are the challenges for the coming 12 months, especially for small and medium businesses. The trend is clear for any business - investments in inbound marketing activities should increase at the detriment of outbound marketing activities. The challenge is to turn inbound activities in to new sales and new revenue.
Responsive web design or website refers to a website that adapts to whatever device a visitor is using to view web content. Responsive designs allow for easy reading and navigation with a minimum of resizing, panning and scrolling. Since more and more customers are accessing data from a tablet and smartphone it is THE WAY forward for any business.
Responsive web designs, flat and simple web designs, less clicking and more scrolling, typographical art, larger images and saying more with less are all trends that were there in 2014.
In the infographics that is in this blog you will discover the reasons why redesigning your website is essential for gaining more traffic for your site. The infographic is backed up by real data showing the potential increase in traffic from redesigning your current website.
Does he look for reviews on Google? Does he check the rating on the Better Business Bureau? Nope. Instead, he checks it out on social media: Twitter, Facebook, Yelp, Urbanspoon, etc.
Luckily, there are a few relatively simple updates you can make to your website that can have a huge impact on customer attraction and retention, sales, revenue and long-term brand loyalty. These steps don't require hundreds of thousands of dollars in investment and can be implemented by small companies and multinational corporations alike.
Responsive web design are the way to go for any company, big or small. The fact that you can operate your website from one single data source for viewing on desktops, tablets, smartphones and even TV's is extremely appealing, for sure if you are on a limited budget.
Responsive web design is rapidly gaining momentum, as more and more users are making use of smartphones and tablets to browse the web. People all over the globe are increasingly using mobile devices to make purchases, access website content, browse social networks and read news and sports.
We all know that trends come and go throughout the years, especially in the ever-changing world of web design. But what separates a design that is trendy compared to a design that is useful?
Actually not really, especially when on top of a fundamental shift in viewers behavior, you have other very compelling reasons to just design your website for multiple device viewing from one single data source.
We all know that trends come and go throughout the years, especially in the ever-changing world of design. But what separates a design that is trendy compared to a design that is useful?
If the term “responsive web design” is new to you, don’t feel bad, I promise you’re in the majority. In about 20 seconds you’ll know what it is and be able to look smart by talking about responsive design at dinner parties.
In order to discover the content topics that capture the attention of your target audience, you should look at any past data that you have access to. For instance, what are the most popular blog articles you have published?
Like fashion and technology, the styles of websites and blogs you see would also evolve and change. Below you will find a list of expected web design trends in approaching 2014.
The overall objectives of a web and social networking software platform solutions are;Public Relation, item exposure and item awareness – spread news and relevant information about your organization, items(s) to a broader viewers who are eager to discuss it to their own branch networks. Brand reliability throughout your online web and social media presence.
Yahoo’s glide tend to exist with the recent news that Pinterest is now sending more hits to publishers compared to organic seach results from Yahoo.
Matt Cutts, what happen to google algorithm updates recently…
Easily distribute messages from your web content management or from a single dashboard to all of your social networks, blogs and mailing lists with a single click. Choose whether to send now, schedule for later or automatically post from an RSS feed. Manage all your social media streams from one single inbox.
With the well known Google Penguin and Panda up-dates taking apart and devaluing various link-building techniques, many SEOs have instantly hopped ship to content technique.
Google announced improvements to their rich snippet testing resource late last week, featuring a brand-new tag: the Structured Data Testing Tool.
Webfactories now provides you the ability to upload videos, respond to comments and retrieve and report on YouTube analytics. These functions are conveniently placed alongside many other facets of our Content Management System and our Social Media dashboard.
With only a few weeks left in 2013, it’s time to start thinking about how your website can be better next year. We’ll outline here a number of recommendations that you can follow in order to start planning for your website’s 2014 facelift.
We are one of the first International companies to gain access to the Google + API. We are extremely excited to launch this in time for Christmas as it’s been a long time coming! Integration will enable you to post to Google + pages, respond to comments and access analytics and reporting.
The overall objectives of a web and social media marketing software platform and services are: Public relation, brand visibility and brand awareness – spread news and important information about your business, brand or products to a broad(er) audience who are likely to share it to their own networks.
Grow your brand presence through Web, Mobile Web and Social Media Marketing Initiatives. If you want to grow the presence of your brand a minimum effort needs to be done to build a Rich Media Web, Mobile Web and Social Media account presence. Secure all your digital assets and create a brand consistency throughout. Create new compelling content or re-use existing compelling content throughout all your digital media. All your digital media assets should be interconnected and inter related to increase your online brand presence.
IT'S ALL ABOUT THE USER, NOT THE BROWSER or THE TECHNOLOGY THINK OF THE USER, NOT THE BROWSER If you’ve been working on the web for any amount of time, you’ve likely found out (or even used) the term “progressive enhancement” before. It is the gold standard of how to approach web design. But what is progressive enhancement really? What does it mean? How does it work? And how does it fit into our workflow in a time of rapidly evolving languages and browsers?
For all companies out there the shift to digital marketing techniques has been like a tsunami. Based on the 5 Findings of a Gartner Report on digital marketing spending and what works in best in the digital marketing mix, we came up with a set of recommendations that can be a guideline for how your company deals with the digital marketing challenges.
The hot trends in search engine marketing are AuthorRank, Publisher Authority and Social Media Behavior SEO and Search Marketing in general have both seen many changes in the past 24 months. As a webmaster, digital marketer or tech savvy business owner you are surely familiar with the two major algorithm updates, Panda and Penguin, which Google introduced in 2011 and 2012, respectively. Both of these major changes were not events, but rather the beginning of a new way to rank keywords and websites.
GRAPHENES IS OUT OF THE GATE It is just a few months ago that we announced the Beta release of our next generation software platform, Graphenes. The development team at WebriQ, has been quite busy in the past two years with crafting one of the most robust Web Content Management Systems and finally, the early adopters have a chance to kick tires as of this last Christmas.
In our previous blog, we introduced to you parallax scrolling design technique and gave you some hints on how the industry applies this technology currently: "Many leading brands use it as pivotal element of their online presence and many others jump the bandwagon. In fact too many, in our opinion. Yes, the parallax scrolling technique is great to present the most beautiful face of a brand but it serves not all purposes. Featuring a brand through its graphical artwork, is great for sure but when it comes down to detailed copies and text content that need to speak for the brand, parallax is an overkill.”
Browser based mobile apps versus native apps. It’s a serious debate about as old as three years. And pretty much since the beginning of that debate, there has been a general underlying current among the Internet community that browser based is good and native is bad. But Native is dominating despite the serious disadvantages, and browser based applications need to do a catch up.
If you're thinking users of Smartphones and tablets do not represent a material part of your eCommerce audience, consider these data points. 29 percent of all U.S. adults own a tablet or e-reader, up from 2 percent three years ago, according to Pew Research.
Visibility, Credibility, Profitability. Many of us are familiar with this concept as it relates to business networking. Making yourself visible by showing up at networking events and functions is often where it starts. But before we can graduate into the Profitability, we must first build and develop credibility among referral partners, business owners, and consumers. Often, gaining credibility can be a lengthy task and even after it is attained, it is easily lost if you don’t “keep doing what got you there.”
Grow your brand presence through Web, Mobile Web and Digital Marketing Initiatives. If you want to grow the presence of your brand a minimum effort needs to be done to build a Rich Media Web, Mobile Web and Digital Media presence. Secure all your digital assets and create a brand consistency throughout. Create compelling new content or re-use existing compelling content throughout all your digital media. All your digital media assets should be interconnected and interrelated to increase your online brand presence.
Content Marketing Institute defines content marketing as, “a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience—with the objective of driving profitable customer action.” In layman’s terms, content marketing is a means of providing captive information and media that specifically interests your company’s target audience. In order to use content marketing effectively, you need to investigate your target audience’s likes, interests, activities, behaviors and what they consider valuable information and/or entertainment. This act of profiling your target audience’s behavior, rather then just their demographics, is referred to as defining the ‘Buyer Persona.’
Google has confirmed that they released another Panda algorithm update – the 20th update and named to be Panda 20. This Panda update is fairly major impacts of about 2.4% of English search queries in the web and still rolling out.
A flexible CMS is today’s answer to anyone who asks what they should look for when creating mobile content. Due to the high development speed of mobile technology and changes in user location-based browsing, it’s difficult to predict what the mobile future will bring and what kind of mobile CMS will best fit your needs.
The overall objectives of a web and social media marketing software platform and services are; Public relation, brand visibility and brand awareness – spread news and important information about your business, brand or products to a broad(er) audience who are likely to share it to their own networks. Brand consistency throughout your online web and social media presence.
Are you a sport manager, coach, player or a fan? Start tracking the progress of your team with our full fledged Sport Tracker developed especially for sport associations. It supports the most common team sports such as Hockey (both US and European scoring rules), Basketball, Soccer, Football and Baseball.