We all know Google Analytics obviously, and although it is a Free to use tool for most of us, it has become a monster tool, which is difficult to set-up and difficult to use. The whole tool can be so overwhelming in it's complexity, that you need a specialist to make it workable and usable.
We are sharing the mission statement of Matomo to its full extend -- To create, as a community, the leading international open source digital analytics platform, that gives the every user full control over their data. Especially the control over your data is one of the key missions of WebriQ GLUE.
Matomo is the leading open source web analytics software used on more than one million websites in 200 countries. But when there are also dozens of other free and paid web analytics solutions, why choose Matomo? One of the principle advantages of Matomo is that you are in control. Unlike remote-hosted services (such as Google Analytics, Webtrends or Adobe Analytics), we host Matomo on our server and the data is tracked inside a database. You can access the data easily via the Matomo APIs. Advanced users can use Custom Dimensions, Segmentation, or even run manual queries on the database in order to build advanced reports. Matomo can be used to measure your websites, your mobile applications, your software applications, and can also be used on your intranet portals and intranet websites.
Matomo also protects visitors privacy with advanced Privacy features. When using Matomo for Web Analytics, you ensure that visitors behaviour on your website(s) is not shared with advertising companies.
Here are the main reasons we decided to implement Matomo alongside Google Analytics. Free, really free, you don’t pay for your data. Once you use Google Analytics you’ll get Adwords ads via mail both electronic and in real life. Open Source – Do I need to say more? No big Google like corporation behind it or small business that could go bankrupt out of the blue. Respect of privacy while Google Analytics does send your data to the US where at least 40 different secret government agencies can access it. Easy to use once it’s installed. Google Analytics is way to complex by now. You have to click several times to find some crucial reports. Simple goal tracking. The way Matomo organizes goal tracking is easy to grasp and implement compared to Google Analytics. Customizable. While Google Analytics is also customizable you can make your Matomo dashboard show anything and everything you want. Self hosted, so that you control your data and they stay in the same country you’re in and nobody else can view them, not even Google employees. Tracks Google Image Search. While GA, shame on them, doesn’t properly track Google Image search traffic Matomo does with ease. Full referrers: you have to perform bizarre workarounds to see the actual links people use to visit your site in GA. Once you have them you have to click several times just to see them. Matomo simply shows them after one click. Almost real time – While Google Analytics data appears with sometimes a substantial delay, Matomo shows your visitors right away.
See how your website is doing traffic wise , get a FREE AUDIT from WebriQ goes Mad